portfolio
Here’s a taste of brands I’ve helped glow up with strategy and design.
Left Lead Collective
Brand identity • Shopify site • Product design • Social & influencer marketing • Fulfillment strategy • B2B custom program
the challenge
Left Lead Collective began as a passion project in 2019 to serve a niche that was deeply personal: adult amateur equestrians who wanted apparel that felt modern, fun, and actually wearable outside the barn.
(How many times have you received a horse-inspired t-shirt from a well-intentioned relative that’s so unbelievably cringe, you can’t bear to wear it as anything other than pajamas?)
the solution
I built the brand from scratch, madly drafting original graphics for tees, tanks, and accessories on my nights and weekends when I wasn’t working or riding. It wasn’t long before I was launching a full Shopify store, and managing fulfillment through 3rd-party drop-shipping partners.
I also handled all social media, influencer partnerships, and email marketing. One standout initiative was “Custom Barn Apparel,” a subsidiary offering that let barns create private shops to order branded gear à la carte, no bulk orders required.
the outcome
“LLC” grew into a beloved small-batch brand with a loyal customer base and multiple successful custom partnerships.
Its playful, light-hearted voice and aesthetic captured a strong niche market and set the tone for future client work.
I closed the shop in late 2024 after five wonderful years to focus on other projects, but it will always have a special place in my heart!
Stamped With Love XOXO
Logo & branding • Product & packaging design • Etsy storefront • Shopify site • Brand strategy • Social media management
the challenge
As part of my then-role as Marketing Manager with Soapstone Media, I was tasked in early 2021 with launching a new e-commerce brand from the ground up: one that made gifting and packaging feel personal, joyful, and totally custom, all centered around different types of custom ink stamps.
We planned to initially launch on Etsy to leverage the built-in audience and marketplace to grow the brand.
the solution
This was one of my largest and most beloved projects. I developed the full visual identity, logo, packaging mockups, and product suite for launch. This included over 75 design templates for address stamps, logo stamps, book stamps, wedding stamps and more.
I also managed the Shopify site build and email marketing setup, overseeing layout, copywriting, and customer experience strategy through early 2023.
the outcome
Stamped With Love XOXO became a sweet and scalable Etsy-meets-retail-style brand that felt instantly shoppable and giftable.
From a trickle of first sales from family and friends to over 103,000 sales today from crafters, creatives, and fellow business owners alike, the product visuals and branding set the tone for a growing product line and future campaigns.
Stratos Candle Company
Logo design • Packaging • Shopify site • Brand identity
the challenge
Jen, the founder of Stratos, was crafting gorgeous, glitter-infused wood wick candles as a hobby and gifting them to friends and family for months before deciding to turn it into a side hustle.
She knew she wanted the brand to be inspired by her horse CJ, show name "Stratosphere," but needed a brand identity that matched the heart behind the product.
the solution
I created a custom logo featuring a hand-drawn silhouette of CJ, paired with a soft, celestial-inspired visual identity.
I also designed product labels, packaging, email campaigns, and built the Shopify storefront with a clean, intuitive layout to match the luxe feel of the brand.
the outcome
Stratos Candle Co launched with a cohesive look that immediately resonated with equestrian and handmade product lovers alike.
The brand identity gave Jen the confidence to bring her hobby to the market.
Woodstock Acres Riding Stable
Logo & brand refresh • Website build • Custom apparel storefront
the challenge
Woodstock Acres Riding Stable, a horse boarding and training facility in northeastern Connecticut, needed a brand refresh and updated online presence that reflected its warmth, professionalism, and long-standing reputation to attract new clients for horseback riding lessons and boarding.
the solution
I developed a new logo and brand identity, then built a custom website on Weebly to showcase the facility, services, and testimonials.
I also launched a private Custom Barn Apparel shop through Left Lead Collective, offering branded gear for boarders and riders that did not have any minimum order requirements.
the outcome
The website made inquiries easier and gave the barn a polished, trustworthy digital footprint.
The custom apparel shop was a hit with clients, praised for its ease of use and design. For simple products like t-shirts, hats, and water bottles, the shop made it easy for anyone from the barn to purchase any combination and quantity of items they wanted, negating the traditional headaches of bulk ordering.
